Five things. We do all of them.

Most small business sites are a bought theme with the stock text swapped out. They look alright and they rank for nothing, because nobody ever asked what the site needed to be found for. We ask that first. What your buyers type, what your competitors already own, which pages you need to stand a chance. The design goes on top of that list, not the other way round.

Every site we build sends finished HTML on the first request. Google sees the whole page straight away, and so does a customer on a bad phone signal in a van. That one thing puts a small site ahead of a competitor running a page builder that takes four seconds to show anything.

SEO is three jobs. Make sure Google can crawl and understand every page you care about. Publish pages that answer a question better than whatever currently sits above you. Earn enough mentions elsewhere that Google trusts your answer. Skip one and you waste the other two.

We do all three on a monthly cycle and show the work. What went up, what got fixed, what moved, what didn't. Rankings get reported next to the searches and the calls they produced, because ranking first for something nobody searches is not a result and we won't pretend it is.

If people search with a town name on the end, the map pack is the most valuable spot on the page, and it's won on different signals to the blue links below it. You can't change how close you are to the searcher. You can change everything else.

That means a Google Business Profile filled in properly, categories picked deliberately, your name, address and phone number matching everywhere they get scraped, and location pages with something real on them. Thin town pages spun off a template are the fastest way to get a local site dropped out of the index, so we don't build them, and we'll say no if you ask.

More people now ask an assistant instead of scrolling a results page. Assistants don't rank ten firms, they name three. Getting into that three is a different job: answer the question in the first two lines, put the facts where a machine can lift them, and have enough corroboration elsewhere that it trusts you enough to repeat it.

We check what the assistants currently say when someone asks about your trade in your area, clear whatever is blocking their crawlers, rewrite your key pages to answer first, and build the mentions that let a model connect your name to your work. Then we re-run the same questions every month so you can see whether it moved.

A site isn't a delivery, it's a thing that has to keep working. Care covers the boring half: hosting, security updates, uptime and form checks, backups, and the small text and picture changes every business needs a few times a month.

There's no ticket queue and no support tier to climb. You email, we answer, and small changes go live the same day or the next one.